Graduate management education (GME) is more global than ever before. In today’s GME landscape, building an incoming class that reflects the future of global business leadership means proactively making recruitment inroads in both established and emerging candidate markets. This work depends on reliable market intelligence to maximize impact with limited travel and outreach budgets.
This week, GMAC Research made available the GMAT Geographic Trend Report 2018, which presents mobility trends in the GME student pipeline based on the last five testing years of GMAT exam data. The report provides business schools with global market insights to expand their programs’ recruitment and marketing efforts across borders.
This year’s report is made available in both PDF and Excel formats. The PDF report highlights key findings on hot topics in international GME, including business master’s programs and the intersection of international student mobility and the current political climate, in addition to presenting regional trends in GMAT test taking and score sending. The Excel data report provides users with filterable tables to explore the data themselves to discover trends, drive business decisions, and use for industry presentations, such as GMAC Annual Conference.
New in this iteration of the GMAT Geographic Trend Report:
- School regions as destinations - GMAT score reports received by school region and testing year. Score volumes are segmented by score-sender gender, age, and GMAT Total Score category.
- GMAT accepting programs - The number of active GMAT accepting programs by testing year, school region, and program type (MBA, Business Master's, and Other).
- New demographic details - GMAT exam volume by examinee region/country of citizenship and detailed demographic categories including: gender, age, work experience, undergraduate major and GPA, and detailed GMAT Total Score categories.
View the PDF and Excel versions of the report at gmac.com/geographictrends (gmac.com login required). For additional international student mobility perspective, read our latest data brief, featuring the results of the 2018 Preliminary Application Trends Survey, and visit the GMAC News Center.
