What is the impact of COVID-19 on aspirations of prospective business school students? GMAC survey snapshot suggests that aspirations to pursue MBA or business master’s degree remain strong among domestic and international students.
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Topics: Recruitment & Marketing, Research Insights
An all-new report from GMAC Research provides detailed and useful analysis of the state of diversity in the GME pipeline.
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Topics: Recruitment & Marketing, Research Insights
GMAC Connect shares best practice marketing advice for business schools during these uncertain times.
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Topics: Recruitment & Marketing, Viewpoints
Earlier this month, GMAC Research and industry thought leaders discussed the latest insights and resources for GME diversity recruitment.
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Topics: Recruitment & Marketing, Women
The Graduate Management Admission Council (GMAC), a global association of leading graduate business schools, newest member reflects the importance of globalization and diversification in graduate management education.
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Topics: GMAC News
In a crowded market for graduate management education, good content marketing helps connect business schools with prospective students. But how do you create an effective content marketing strategy?
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Topics: Viewpoints
Join GMAC Research and industry thought leaders for discussions of the latest data, insights, and best practices related to recruiting women and underrepresented populations to business school.
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Topics: Recruitment & Marketing, Women
Business schools continue to face challenges with gender parity in their Executive MBA admissions. Here is what some schools are doing to close the gender gap.
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Topics: executive mba admissions, mba skill test, executive business program evaluation
Email marketing can be one of the most effective student recruitment tools for business schools. Learn how your team can use it to reach out to top candidates.
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Topics: Viewpoints
GMAC CEO Sangeet Chowfla looks back at the ups, downs and constant change that happened to the GME industry in 2019.
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Topics: Viewpoints
