Canada has been a beneficiary of attracting global talent into its business management programs on the foundation of welcoming immigration policies and an expanding economy. According to GMAC’s Application Trends Survey, in 2017, seventy-five percent of the programs in Canada reported an increase in applications as compared to 41 percent in 2016—a clear indicator of a surge in demand for Canada after the US election. However, COVID-19 and the upcoming election in the US have the potential to reset the equation. Maintaining the momentum may require schools to double down on communicating the value of studying in Canada and delivering on the promise of positive experiences.
Can Canadian Business Schools Maintain the Momentum to Attract International Students?
Topics: Research Insights
Employers Expect 2021 Hiring of MBA and Business Master’s to Rebound
What is the impact of COVID-19 on skill demand, hiring projections, and salary trends for MBA and Business Master’s graduates? The GMAC™ annual report based on the survey of corporate recruiters suggests that although graduate management talent is not immune to the impact of the pandemic, employers remain confident about their skills. This confidence is noticeable in the hiring projections, which are likely to rebound in 2021 and median salaries, which are holding at $105,000 for MBA graduates.
Topics: Research Insights
The Social Justice Imperative for Graduate Management Education
How important is the inclusion of social justice in graduate management education? According to a recent survey snapshot conducted by GMAC, nearly two-thirds of prospective business school students agree that the social justice curriculum is Very important or extremely important. The findings suggest that the role of business schools in shaping future leaders who are motivated and prepared to create a more just society is more critical than ever.
Topics: Viewpoints, Research Insights
How to Turn Doubters Into Graduate School Believers
Changing minds about b-school requires understanding and addressing concerns. Apply these four career-related insights to turn potentials into students.
Topics: Recruitment & Marketing, Viewpoints
Impact of COVID-19 on Prospective Students Considering European Business Schools
European business schools have been a beneficiary of higher education reforms and the increasing pace of globalization. GMAT test-taker data shows sustained growth in the proportion of candidates considering pursuing graduate management education (GME) in Europe. As the impact of COVID-19 intensifies, how are prospective students adapting their choices, and what could be the implications for the communication strategies of European business schools?
Topics: Recruitment & Marketing, Viewpoints, Research Insights
Decoding Money Hesitations: Why Undergraduates Really Say ‘No’ to Graduate School
Money concerns stop students entering b-school but can be addressed. Get 16 actionable tips to overcome the “too expensive” and “cannot afford” hurdles.
Topics: Recruitment & Marketing, Viewpoints
Learn about the evolution of business master’s programs in Australia; covers education system features, explores critiques, and presents future outlook.
Topics: Recruitment & Marketing, Viewpoints
Better Market Your Business Master’s Programs to Undergraduates (Now and After COVID-19)
Better market your master’s programs to undergrads with actionable tips spanning your website, collaboration, timing, influencers, and strategic messaging.
Topics: Recruitment & Marketing, Viewpoints
President Trump’s Executive Order Another Blow to Business Schools
Topics: GMAC News
Bachelor’s to Business Master's: What Motivates Certain Students to Make the Leap?
Although the pandemic is impacting the plans of many students, their business school aspirations remain intact. This means that, while new considerations, such as the impact of the pandemic on job markets, come into play, the core motivations that drive undergraduates to pursue a business master’s degree remain largely the same.
Topics: Recruitment & Marketing, Viewpoints