Diversity of backgrounds and perspectives adds to the business school classroom experience. In the words of Jindal School of Management professor Sheen S. Levine and David Stark of Columbia University in a December 2015 New York Times op-ed: “Diversity improves the way people think. By disrupting conformity, racial and ethnicity diversity prompts people to scrutinize facts, think more deeply and develop their own opinions.”
Topics: Recruitment & Marketing, Research Insights
Texas Christian University (TCU) saw a need to not only grow its application pipeline, but also attract more diverse, out-of-state students. Director of MBA Admissions at TCU, Peggy Conway, needed creative ways to reach candidates. She turned to the Graduate Management Admission Search Service® (GMASS®) database to help her achieve the program’s recruiting goals, including:
Topics: Recruitment & Marketing
