GMAC Advisor

Gain new insights into how the seven segments uniquely relate to the four Ps of marketing.

MBA Hiring is Strong, with 4 in 5 Companies Planning to Hire Graduates in 2018.

A new survey report details shifts in candidate career goals based on the findings of the 2018 mba.com Prospective Students Survey.

Understanding when the average candidate makes major business school decisions can help optimize the timing of your messaging.

A new research report explores prospective students’ preferences for program types, structures, and curriculums based on the 2018 mba.com Prospective Students Survey.

A new brief from GMAC Research explores how undergraduate student loan debt impacts candidate decision making and financing plans.

Despite the disruptive effect of the current political climate, most business school candidates still intend to apply to programs outside their country of citizenship.

New GMAC Research white paper examines shifting candidate needs and highlights approaches some programs have taken to innovate.

Graduate management education (GME) is more global than ever before. In today’s GME landscape, building an incoming class that reflects the future of global business leadership means proactively making recruitment inroads in both established and emerging candidate markets. This work depends on reliable market intelligence to maximize impact with limited travel and outreach budgets.

Deciding to pursue a graduate management education is a big decision in candidates’ lives, and like any big life decision most candidates depend on the opinions of others to help guide their choices. Understanding who is influencing the decisions of different types of candidates can give business school admissions and recruitment professionals insight into candidates’ mindsets and behaviors, and help them better position the value proposition of their programs to align with candidates’ goals.