How has COVID-19 changed the preferences of prospective students? That’s the question I’ve been hearing most often in my interactions with business school professionals, and that’s exactly the question we sought to answer in the GMAC Prospective Students Survey – 2022 Summary Report, published to GMAC.com last week.
Topics: Prospective Students, Part-time MBA, graduate business school candidate, graduate business school, business school, Full-time MBA, graduate management education, Student Survey, GME
When lockdown orders canceled 2020 recruiting fairs and online events rushed in to fill the gap, few could have predicted that it would take two years for in-person events to fully bounce back.
Topics: Recruitment & Marketing, graduate business school candidate, graduate business school, business school, pandemic, MBA Tour, recruiting, marketing, admissions, events
55% of full-time MBA programs reported an increase in female applicants in 2021. However, there’s still much more to be done to increase gender parity at business school. It’s up to recruitment teams to engage with women at the early stages of the candidate pipeline and take time to understand women’s motivations for joining business school.
Topics: Recruitment & Marketing, Women, graduate business school candidate, graduate business school, business school, Women in Business
Business school alumni overwhelmingly report that their graduate business education was a highly worthwhile and valuable experience – 94% of business school alumni rate their graduate business education as good, excellent or outstanding, and report a favorable Net Promoter Score® (NPS) of 30, indicating that a high percentage of alums are likely to recommend graduate management education (GME) to friends and family.
Topics: graduate business school candidate, graduate business school, MBA Program, MBA admissions
