Based on results from more than 4,000 candidates from 132 countries, the latest GMAC Prospective Students Survey offers new insights into candidate expectations for artificial intelligence (AI) and social impact along with ongoing patterns in their modality preferences, mobility trends, and more.
4 New Facts About Business School Candidates in the AI and Social Impact Era
Topics: Recruitment & Marketing, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
As a Nigerian who was an MBA applicant and is now an admissions professional, I wear the hats of both the GME applicant and the admissions officer comfortably. Building on the tips from my January publication, this blog shares two more ways to help you increase your recruiting success in Africa.
Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights
Flexibility, Social Impact Among Top Ways To Attract Women to Business School
In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
4 Research Insights To Boost Recruitment to Online Programs
Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
2 Ways To Attract Business School Talent From Africa
There has been a real buzz about Africa in the last two decades in the global media. It is the fastest growing but least understood continent due to the complexity of data gathering in the region, amongst several other reasons. The graduate management education (GME) industry also struggles with inadequate insights on the continent. Schools are at a loss on how to recruit from the region, where to focus, how to analyze the risks, and how to select smartly and cost-effectively.
Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights
This Year’s Top Five Findings About Graduate Business School
As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
How Business Schools Can Maximize the ROI of GMAC’s GradSelect
Creating meaningful connections with prospective candidates this recruitment season starts with having the right data at your fingertips. GradSelect is a 560k-strong database of qualified global candidates who are serious about pursuing graduate management education.
Topics: MBA Program, graduate management education, GME, MBA, candidate insights, GMAC GradSelect
Do Applicants Want Flexibility More Than Prestige From Business School?
According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Why Students Say They Are Happy With Graduate Business School
Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Five New Ways GMAC Makes It Easy to Find Research Insights
As summer comes to a close and students return to campuses and classrooms, head to GMAC’s updated Research Library to find new, easy ways to sort through our latest releases.
Topics: Research Insights, candidate insights, infographic, research report, research brief, deans summary, research library