How are prospective international students considering MBA and business master’s programs for the 2021 application season responding to US elections' outcomes? A pre-election poll suggests that international candidates are more likely to study in the US if Biden is elected president. In addition to direct implications for the US, alternative destinations competing to attract global talent are also likely to experience the impact of this shift in preferences.
Canada has been a beneficiary of attracting global talent into its business management programs on the foundation of welcoming immigration policies and an expanding economy. According to GMAC’s Application Trends Survey, in 2017, seventy-five percent of the programs in Canada reported an increase in applications as compared to 41 percent in 2016—a clear indicator of a surge in demand for Canada after the US election. However, COVID-19 and the upcoming election in the US have the potential to reset the equation. Maintaining the momentum may require schools to double down on communicating the value of studying in Canada and delivering on the promise of positive experiences.
Topics: Research Insights
What is the impact of COVID-19 on skill demand, hiring projections, and salary trends for MBA and Business Master’s graduates? The GMAC™ annual report based on the survey of corporate recruiters suggests that although graduate management talent is not immune to the impact of the pandemic, employers remain confident about their skills. This confidence is noticeable in the hiring projections, which are likely to rebound in 2021 and median salaries, which are holding at $105,000 for MBA graduates.
Topics: Research Insights
How important is the inclusion of social justice in graduate management education? According to a recent survey snapshot conducted by GMAC, nearly two-thirds of prospective business school students agree that the social justice curriculum is Very important or extremely important. The findings suggest that the role of business schools in shaping future leaders who are motivated and prepared to create a more just society is more critical than ever.
European business schools have been a beneficiary of higher education reforms and the increasing pace of globalization. GMAT test-taker data shows sustained growth in the proportion of candidates considering pursuing graduate management education (GME) in Europe. As the impact of COVID-19 intensifies, how are prospective students adapting their choices, and what could be the implications for the communication strategies of European business schools?
Thanks to participating schools, the GMAC 2020 Corporate Recruiters Survey (CRS) received responses from over 700 employers by mid-March. In the wake of COVID-19, GMAC is launching a follow-up survey in June to get a better picture of the hiring landscape for business school graduates. If your school did not participate in the February/March survey, the June opportunity is your chance to gain insights into the hiring and salary projections for the class of 2020, as well as the skills employers will be looking for in GME talent post-COVID.
As business schools adapt to the evolving impact of COVID-19, they remain focused on the diverse needs of their prospective students. The latest GMAC™ snapshot survey examines the shifting behavior of female candidates in response to the uncertainty posed by COVID-19. Findings suggest business schools need to double-down in engaging and communicating with female candidates to meet enrollment goals.
Business schools are exploring various scenarios in response to the impact of COVID-19 to meet their enrollment goals. How would prospective graduate management education candidates respond to a scenario of starting a program in an online format? The latest GMAC™ survey snapshot indicates that candidates are more likely to defer if the program begins online.
How is the impact of COVID-19 on candidates of graduate management education (GME) shifting over time? GMAC’s survey snapshot to monitor the rapidly evolving effect of COVID-19 indicates that while the concerns about the job market are rising among prospective business school students, their aspirations to pursue GME are holding steady.
How does the impact of COVID-19 differ by the region of prospective business school students? A new Graduate Management Admission Council™ (GMAC™) survey suggests that candidates from the Middle East and Africa and Central & South Asia are more concerned about visa and travel restrictions; candidates from the United States and Europe are less likely to report that they are considering alternatives.