When it comes to making strong connections with prospective graduate management education students, GMAC Tours is one of the premier opportunities for business schools.
6 Ways GMAC Tours Can Elevate Your Recruitment Strategy in 2024
Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA
2 Ways To Attract Business School Talent From Africa
There has been a real buzz about Africa in the last two decades in the global media. It is the fastest growing but least understood continent due to the complexity of data gathering in the region, amongst several other reasons. The graduate management education (GME) industry also struggles with inadequate insights on the continent. Schools are at a loss on how to recruit from the region, where to focus, how to analyze the risks, and how to select smartly and cost-effectively.
Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights
Study Shows the Benefits of Content Marketing for Business Schools
To drive intent and action among the candidates in your pipeline, content marketing with a trusted partner is a necessity in any marketer’s toolkit. A new study shows why.
Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA
This Year’s Top Five Findings About Graduate Business School
As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
How Business Schools Can Maximize the ROI of GMAC’s GradSelect
Creating meaningful connections with prospective candidates this recruitment season starts with having the right data at your fingertips. GradSelect is a 560k-strong database of qualified global candidates who are serious about pursuing graduate management education.
Topics: MBA Program, graduate management education, GME, MBA, candidate insights, GMAC GradSelect
Do Applicants Want Flexibility More Than Prestige From Business School?
According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Nurturing Excellence: The Inspiring 2023 GMAT Scholarship Winners
Few things are as inspiring as the pursuit of excellence. It's a journey filled with dedication, resilience, and a relentless drive to make a positive impact. Selected from nearly 300 applicants, the 2023 GMAT Talent and Opportunity Scholarship winners are shining examples of individuals who embody these qualities. The 10 winners have earned the GMAT Exam or GMAT Focus Edition, fully paid for, a GMAT Official Practice Exam package, a GMAT prep course with an instructor, sessions with a professional admissions consultant, online cultural classes for studying abroad, and a one-year subscription to a meditation app. Each award winner has a commitment to educational and professional excellence, and their own unique story to tell.
Topics: diversity, MBA, GMAT, scholarship, leadership
Why Students Say They Are Happy With Graduate Business School
Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
What are the Barriers to Women Entering MBAs - and How Can They Be Overcome?
It is no secret that women are still not at parity in the business world. Only 8.8% of Fortune 500 CEOs are female, and women at the executive level earn 95 cents for every dollar earned by men, according to Forbes.
Topics: graduate business school candidate, graduate business school, MBA Program, Business school application, business school, Women in Business, MBA, business school admissions, candidate insights, MBA candidate
Six Ways to Boost Your School’s Brand Among Gen Z
Generation Z—people born between 1997 and 2012—currently make up around 50% of the candidate pipeline for graduate management education*. Those aged between 18-24 are of particular interest to business schools as they’re still shaping their early careers and ideal candidates for postgrad Master’s programs or to be guided toward an MBA application.
Topics: graduate business school candidate, MBA Program, business school, MBA, candidate insights, blog post, blog, Gen Z, social media, TikTok, digital content