In addition to the common skills and professional development that attract most candidates to business school, women have unique motivations and goals in their journeys to graduate management education (GME). While candidates are up against entrenched patterns of gender disparity in business and business education, schools are persistent in their objective to reach gender equity.
Flexibility, Social Impact Among Top Ways To Attract Women to Business School
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
4 Research Insights To Boost Recruitment to Online Programs
Findings from across GMAC’s survey research program illuminate what GME candidates, current students, and employers think of online and hybrid programs—and how those perceptions translate to application trends.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research library, alumni
6 Ways GMAC Tours Can Elevate Your Recruitment Strategy in 2024
When it comes to making strong connections with prospective graduate management education students, GMAC Tours is one of the premier opportunities for business schools.
Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA
2 Ways To Attract Business School Talent From Africa
There has been a real buzz about Africa in the last two decades in the global media. It is the fastest growing but least understood continent due to the complexity of data gathering in the region, amongst several other reasons. The graduate management education (GME) industry also struggles with inadequate insights on the continent. Schools are at a loss on how to recruit from the region, where to focus, how to analyze the risks, and how to select smartly and cost-effectively.
Topics: Recruitment & Marketing, graduate management education, GME, MBA, candidate insights
Study Shows the Benefits of Content Marketing for Business Schools
To drive intent and action among the candidates in your pipeline, content marketing with a trusted partner is a necessity in any marketer’s toolkit. A new study shows why.
Topics: Recruitment & Marketing, MBA Program, graduate management education, GME, MBA
This Year’s Top Five Findings About Graduate Business School
As 2023 comes to a close, look back at GMAC’s key findings about Gen Z, first-generation candidates, business skills of the future, demand for flexible program delivery, and more.
Topics: Recruitment & Marketing, Application Trends, Research Insights, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
How Business Schools Can Maximize the ROI of GMAC’s GradSelect
Creating meaningful connections with prospective candidates this recruitment season starts with having the right data at your fingertips. GradSelect is a 560k-strong database of qualified global candidates who are serious about pursuing graduate management education.
Topics: MBA Program, graduate management education, GME, MBA, candidate insights, GMAC GradSelect
Do Applicants Want Flexibility More Than Prestige From Business School?
According to GMAC’s annual Application Trends Survey, applications were more likely to grow among flexible graduate management education (GME) programs while more selective programs faced declines.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Why Students Say They Are Happy With Graduate Business School
Like in previous years, nearly all current graduate business school students and recent alumni report satisfaction with their graduate management education (GME) experience. New GMAC research shows why.
Topics: Research Insights, MBA Program, graduate management education, Student Survey, GME, MBA, candidate insights, candidate research, survey, research report, research library, alumni
Latin America is currently experiencing extreme levels of socioeconomic upheaval. The COVID-19 pandemic has accelerated change in the region, while the ongoing war in Ukraine also presents supply chain challenges.
Topics: Research Insights, graduate business school candidate, graduate business school, MBA Program, business school, diversity, graduate management education, GME, MBA, business school admissions, candidate insights, candidate research, graduate school, MBA candidate, education