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Alumni Perspectives Survey: The Value of a Graduate Management Education

Posted by GMAC Research
The premier provider of market intelligence for graduate management education

Posted on Jan 25, 2018 11:00:00 AM

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Overall, 4 out of 5 business school alumni consider their graduate management education an outstanding or excellent value, according to new findings from the 2018 Alumni Perspectives Survey, which solicited responses from 10,882 alumni worldwide representing 274 institutions and a wide variety of program types. Additional survey findings associated with alumni perceptions of the value of their graduate management education can be found in a new survey report published on gmac.com this week.

Key findings include:

  • A professionally rewarding experience is the primary driver of overall value of a graduate management education.
  • Ninety-three percent of alumni say they would still pursue a graduate management education again knowing what they know now (read more in January’s Chart of the Month). A financially rewarding experience is the primary driver of alumni’s retrospective decision.
  • Different program types provide varying levels of specific value to graduates. For example, full-time MBA alumni express the most agreement that their education increased their earnings power. Professional MBA alumni express the most agreement that their education prepared them for leadership positions.
  • Net Promoter Score® (NPS®)—a widely used industry metric for gauging consumer brand or customer loyalty—varies by program type, ranging from a low of 14 for Master in Management (MiM) alumni to a high of 59 for Executive MBA alumni.
  • Nearly all responding alumni (95%) would recruit a student from their alma mater for a job opening at their organization.

For more on the value of a graduate management education, download the new survey report. Stay tuned for additional survey reports based on the 2018 Alumni Perspectives Survey, including reports focused on the topics of employment and international education.

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Topics: B-School Outcomes, Research Insights

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