The presenters provided in-depth information and illustrative examples of the steps they took to create marketing campaigns using GMASS names. Surveyed attendees found the case studies to be informative and actionable.
GMAC members and representatives from schools that accept the GMAT exam now have another opportunity to learn how UT Austin McCombs School of Business and BarkleyREI leveraged GMASS leads in their digital marketing strategies, social media, as well as measured and defined ROI.