Survey data gathered by the Graduate Management Admission Council™ showed that more than 1 in 3 employed professionals in the U.S. are between the ages of 23 and 39, and this generation’s representation in the workforce is still increasing. What does this mean for the positioning of your school’s value proposition?
GMAC™ research indicates these professionals are now more educated than past generations, and it is important for graduate management education institutions to understand their motivations, aspirations, and attitudes, and respond accordingly. Here’s a look at what makes this younger generation unique, and how business schools are engaging with them.
