New GMAC Research white paper examines shifting candidate needs and highlights approaches some programs have taken to innovate.
This week, GMAC Research published a new white paper titled Keeping Pace: Insights and Strategies for the Future of US Part-Time MBA Programs. Through a wide-ranging examination of GMAC data, the paper explores this apparent stagnation; highlights shifting candidate needs and approaches some programs have taken to innovate; evaluates the current part-time MBA value proposition; and identifies opportunities and strategies for US part-time MBA programs to stay relevant and plan for their programs’ sustainable futures.
Key findings of the analysis include:
In addition, best practice examples of how individual part-time MBA programs have innovated to meet shifting candidate needs are shared from Northwestern Kellogg, UCLA Anderson, Texas McCombs, and DePaul Kellstadt.
Explore other recent GMAC Research white papers at gmac.com/whitepapers, including Understanding the Role of the Master in Management in Global Business Education, What Women Want: A Blueprint for Change in Business Education, and Beyond Demographics: Connecting With the Core Motivations of Business School Candidates