GMAC Research Webinar: Trends in Business Master’s Programs

The October 31 webinar will introduce a new framework to facilitate discussions about, and between, different types of business master’s programs.

Join GMAC researchers on Wednesday, October 31 for a deep dive into global demand for business master’s programs. Drawing upon the most recent Application Trends Survey, the largest and most frequently cited survey of its kind in the industry, the webinar will explore findings specific to business master’s programs, including an exploration of the similarities and differences between business master’s programs in Europe and the United States.

Topics covered in the webinar will include:

• What do we mean by a business master’s degree? Introducing the master’s lexicon to facilitate discussions about, and between, different types of business master’s programs
• Trends in application volumes for different types of business master’s programs
• Trends in demand by specific candidate groups for different types of business master’s programs
• Insight into recruitment and candidate outreach strategies for business master’s programs

This complimentary webinar will be of particular interest to school professionals with responsibility for marketing, admissions, and/or program management of pre-experience business master’s programs; strategic decision makers for their school’s business master’s portfolio; and school professionals with a general interest in the GME markets of the United States and Europe.

Following the live broadcast on Wednesday, October 31 at 11 am ET, attendees will have the opportunity to continue the dialogue in a Q&A session with the presenters. Can’t make it? All registrants will be emailed a link to the webinar recording, slides, and transcript following the live presentation.