Updated with the latest numbers, GMAC’s Key Diversity Statistics series provides your school with timely market intelligence to execute on your recruitment goals.
Growing the racial and ethnic diversity of applicant pools and incoming classes remains a top recruitment priority of many leading business schools in United States. According to GMAC’s annual Application Trends Survey, most US full-time MBA programs (57%) reported conducting special recruitment and outreach to increase the number of applications they receive from underrepresented populations (URPs), including US citizen GMAT examinees who identify as Black or African American, Hispanic or Latino, American Indian or Alaskan Native, and/or Hawaiian or other Pacific Islander.
To help schools in their efforts, this week GMAC Research published a series of research briefs to inform their work. Compiling data from GMAT examinees and the mba.com Prospective Students Survey, the Key Diversity Statistics series includes four research briefs: one on URPs collectively and individual briefs on GMAT examinees who identify as Black or African American, Hispanic American or Latino, and Native American or Native Hawaiian or Pacific Islander.
Each report has sections on:
The research briefs are available now to professionals from GMAT-accepting schools. For additional insights on connecting with URP candidates, check out our recent white paper Unpacking the Appeal of For-Profit Graduate Business Programs to Underrepresented Populations, which examines the URP recruitment success of for-profit GME programs and what possible implications may be for nonprofit programs in their efforts to increase diversity in their applicant pools.