---
title: How to Use GMASS Names in Your Marketing Strategy
description: Join us on Wednesday, February 28, to learn from UT Austin McCombs School of Business and BarkleyREI on how they built a successful multi-channel campaign.
---

[The GMAC Advisor Blog ](https://blog.gmac.com/gmac-advisor)

# [How to Use GMASS Names in Your Marketing Strategy](https://blog.gmac.com/gmac-advisor/how-to-use-gmass-names-in-your-marketing-strategy)

 Written by [GMASS](https://blog.gmac.com/gmac-advisor/author/gmass) | Feb 14, 2018 4:19:00 PM

 

Join us on **Wednesday, February 28**, to learn from UT Austin McCombs School of Business and BarkleyREI on how they built a successful multi-channel campaign, from start to finish.

In this discussion, you’ll discover how to use GMASS leads in your recruiting and marketing campaigns and see examples of how these schools leveraged these leads in their digital marketing strategies, social media, and how they measured and defined ROI.

**Topics covered in the webinar include:**

- The advantages of identifying high priority leads.
- Examples of how to work with GMASS leads in direct outreach.
- The benefits of using social media channels, such as Facebook and LinkedIn.
- A review of ROI and the value of admit versus dollars spent on list and media.

[View full post](https://blog.gmac.com/gmac-advisor/how-to-use-gmass-names-in-your-marketing-strategy)

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